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Saturday, 15 May 2010

Brewdog- The first week

Well it's been an interesting week. I started working at brewdog on Monday and I've had a blast so far. I've seen most of the backroom goings on I.e brewing, bottling and packing. Next week I plan to see a bit more of the sales and marketing aspect. Good news all round.


There is one thing which has become apparent though. Bottling is a secret way to put you off beer for life. I spent most of my week on the brewing side of things and I'm thankful for that. However I did get a taste of bottling on Wednesday and I have to say that the whole process destroys any romanticism you may have with craft beer. Bottling turns beer into a commodity. Naturally this is true, beer is a commodity and I am probably the one at fault for having such a romantic view of craft beer. I would like to imagine that it is made by a very highly skilled craft brewer and then somehow ends up in my hand thanks to some sort of intricate pully system. This is not the case though. This is not an attac on brewdog at all as every brewery in the land naturally has to have a method of getting the product out of the fermentors and into a glass.







All I say at the end of week one is that I am having an absolute blast. Also be very wary of thinking too much about the mystery of craft brewing. Maybe we have the marketing to blame. Something which I am sure by this time next week I will have changed my tune on. Just think about the long and difficult process that beer making is and do not take it for granted.

Lecture over, have a good weekend.

- Posted using BlogPress from my iPhone

Location:Provost Milne Dr,Fraserburgh,United Kingdom

2 comments:

  1. dear mate, I am a new staudent of Stirling MBA(from 2010/9-),Its so please to know about you,beer nuts ha ha I love beer as well and used to stay in New Zealand for a year.enjoy the southern hemisphere (also AU) fataistic craft beer... I must said feel so coincided about I just chech the brewdog wed 2 days ago and then I know you work there.lucky you man.hopelly can see you in Stirling campus or brewdog brewery soon. BTW I love bee (try over200 different types) as well as WHISKY so this is the reason I chose to come to Scotland ha... see you around then mate and for free to join the Face book of me (takeshi)

    ReplyDelete
  2. the other thing I need to mention is that I couldnt want to try the PARODOX stout which just look so so awesome.. ha ha I am a big fans of stout.....thirty.

    ReplyDelete

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